Join Patrice Miles, BOP Business Coach, and Matt Sohl, Creative Specialist of WireCrafters as they dive into the power of YouTube Shorts on the latest episode of Tuesday Tools On Purpose at My Business On Purpose Podcast.
Discover how YouTube Shorts can transform your business' reach and branding strategy.
Are you working IN your business or ON your business? Do you have all of the foundational elements that will liberate you from the business chaos? Take the assessment to find out which areas you can grow and improve on.
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Join Patrice Miles, BOP Business Coach, and Nicole Grinnell, President and CEO of Bosun Solutions, as they uncover the power of Fractioning on the latest episode of Tuesday Tools On Purpose at My Business On Purpose Podcast.
Learn how this tool optimizes efficiency and empowers businesses to thrive in today's competitive landscape.
Are you working IN your business or ON your business? Do you have all of the foundational elements that will liberate you from the business chaos? Take the assessment to find out which areas you can grow and improve on.
Take our Healthy Owner Business Assessment HERE ➡️ https://bit.ly/healthypatrice
Contact Info:
Bosun Solutions
nicole@bosunsolutions.com
+1 916-756-5439
www.bosunsolutions.com
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So, a quick thought on mindset. If we think immediately, mindset, whatever, doesn't matter. It absolutely matters. In neuroscience, it's way above my head, but I trust it, and I read about it, and it says, mindset absolutely matters. And we can actually create new neural pathways. That's a really big word. But we can create new ways of thinking that actually change our brain, and its structure, which is amazing. Mindset does matter, and our thoughts determine our behaviors and our behaviors just determine our life, really. It affects our lives. And so our thoughts is where it starts, and that affects everything, you, the folks in your sphere of influence. So it affects your day to day at life and work because those, as we say, necessarily intersect.
So I'll give you an example. We had a hurricane come through here on the South Carolina coast, and we all lost power. We've got several friends that live in our neighborhood, and we all lost power. Here was my mindset. Okay, I'm calling myself out. Here we go. We got a two-year-old. We need to bathe her. It's going to be hot. She's not going to sleep. Woe is me. We got a text from our friends who live in the same neighborhood who have three kids, and they sent us a picture, and they had thrown glow sticks in the bathtub and put all three kids in the bathtub, and had a party. Mindset. Right. I had a mindset that was bent towards grumbling and complaining. Theirs was a mindset of, well, hey, we're going to make lemonade out of lemons. We're going to just be grateful that we have hot water for the time being. We're going to throw glow sticks in there, and we're going to have fun with the kids. Mindset matters.
So the question is, do you have a spirit of grumbling or a mindset of grumbling or of gratitude? Are you making the most out of the situation that you're currently in, at work and in life, or are you grumbling? Because it absolutely determines, really, the trajectory of our lives. So mindset matters. What's your mindset? What things do you need to change in order to cultivate a mindset that is actually going to move you in the direction that you want to move or keep the mindset you currently have? If it's one like I had the other night, and we know the results, all right, it's miserable for you. It's miserable for those around you, and there's no way to live. And now science is saying, hey, we can change our thought patterns. That actually changes things within our brain that will ultimately change our lives.
So y'all have a great day, have a great weekend, and we'll talk soon.
Join Patrice Miles, BOP Business Coach and Chris Whelan, Owner of WSI Digital Win as they unravel the power of Google Guaranteed on the latest episode of Tuesday Tools On Purpose at the Business On Purpose Podcast.
Learn how this game-changing tool can transform your business and boost your credibility.
Are you working IN your business or ON your business? Do you have all of the foundational elements that will liberate you from the business chaos? Take the assessment to find out which areas you can grow and improve on.
Take our Healthy Owner Business Assessment HERE ➡️ https://bit.ly/healthypatrice
Contact Info:
Chris Whelan
Owner, WSI Digital Win
chris@wsidigitalwin.com
+1 502 552 2377
www.wsiworld.com/chris-whelan
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Join Patrice Miles, BOP Business Coach, and Mark Kenney, one of the Founders of Clinkit, as they unpack the strategic approach to utilizing Clinkit in your business journey and reveal how you can start letting your construction equipment work for you! Uncover practical tips and guidance for leveraging this tool effectively!
Stop letting your construction equipment sit around. Rent it out like an AIRBNB... just Clinkit!
Are you working IN your business or ON your business? Do you have all of the foundational elements that will liberate you from the business chaos? Take the assessment to find out which areas you can grow and improve on.
Take our Healthy Owner Business Assessment HERE ➡️ https://bit.ly/healthypatrice
SIGN UP for our Newsletter HERE ➡️ https://www.boproadmap.com/newsletter
For blogs and updates, visit our site HERE ➡️ https://www.mybusinessonpurpose.com/blog/
LISTEN to the Business On Purpose Podcast HERE ➡️ https://podcasts.apple.com/us/podcast/my-business-on-purpose/id969222210
SUBSCRIBE to our YouTube channel HERE ➡️ https://www.youtube.com/channel/UCbPR8lTHY0ay4c0iqncOztg?sub_confirmation=1
There were some industries through the pandemic that hit the jackpot with a flood of cash into the market. Real estate and construction were beneficiaries en masse drawing value from a unique cultural cocktail of a geographically mobile workforce, a shortage of housing inventory, and a rush of available cash into the market.
Sales roles in this unique market began to belly up at the bar of counter sales limiting the time needed to “beat the streets” and “shake the bushes”.
Moving into this next season, those who see growth and success in their business will be those who commit to the art and science of business development; the literal development and cultivation of new business.
The world that we are inheriting is a world captured in a simple, non-cliched acronym coined by futurist Dr. Bob Johansen…V.U.C.A.
Volatility
Uncertainty
Complexity
Ambiguity
What will stand out in a VUCA world? Clarity and simplicity.
Sales is not hard…sales is tedious. Sales is the fuel in the tank of any business to ensure range and duration. Without sales, there is no fulfillment, no operations, or no administration.
You can have marketing without sales…for a while. Sales funds marketing, operations, and administration.
The VUCA clouds have formed and it is time for the bar-belliers to get off their stools and hit the streets.
Where do we begin?
First, ask yourselves this question, “where has 80% of our business come from before?”
Before you cop out and answer “word of mouth”, stop and reflect on who that word-of-mouth response represents? Friends? Past clients? Trade partners? Vendors?
Identify your top 3 channels. If you are in construction you might identify your top channel as Architects, then past clients, then real estate developers. Again, those are examples…so what are your past channels?
Once you have a top 3 list of the channels by where you have procured 80% of your business in the past it is time to coordinate and systematize that list into a series of proactive follow-up steps.
Next, take your list of the top 3 channels by which 80% of your business has been generated in the past and now identify the individual names (not just entities…but individual names) that are mouthing the word about you so that others are interested enough to call.
Add to this list names other names of those that could begin spreading the good news of your mission to their networks that you have not tapped into next.
You will be well served working to identify between 10 and 20 individual names from each of your top 3 channels.
Finally, take the names from your lists and start with the first, most lucrative channel you have identified from the first step. Open your calendar and begin proactively setting appointments to have Facetime with each person on the list.
I know…this sounds a lot more challenging and time-consuming than just sitting bellied up at the bar.
You might say, “We still have a backlog of business that we cannot get to for weeks or months, the last thing we need right now is more sales.”
You must reframe your thinking. The best time to sell is when you don’t think you need to sell. The market can smell a desperate business.
Work hard to keep your sales pipeline pressurized so that you can tap into it at a moment's notice. It is naive to think that the market will continue proactively walking into your door and placing orders at your counter.
Volatility, uncertainty, complexity, and ambiguity are on the prowl.
It’s time to push back from the bar, count your steps, and hit the streets proactively to bring value to your market by reminding them that you are here and you are ready to serve.