Join Patrice Miles, BOP Business Coach, and Mindy Lepp, Lepp Design Owner, as they unravel the strategic importance of Keyword Research Tool on the latest episode of Tuesday Tools On Purpose at My Business On Purpose Podcast.
Discover how keyword research optimizes online presence, gain strategic insights for using this tool in your business, and learn tips for effective keyword utilization.
Are you working IN your business or ON your business? Do you have all of the foundational elements that will liberate you from the business chaos? Take the assessment to find out which areas you can grow and improve on.
Take our Healthy Owner Business Assessment HERE ➡️ https://bit.ly/healthypatrice
Contact Info:
Mindy Lepp, Lepp Design Owner
Phone Number: (904) 878-1012
info@leppdesign.com
leppdesign.com
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LISTEN to the Business On Purpose Podcast HERE ➡️ https://podcasts.apple.com/us/podcast/my-business-on-purpose/id969222210
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Join Patrice Miles, BOP Business Coach, and Sam Wheeler, State Farm Agent, as they explore the depths of "Key Person Insurance" on the latest episode of Tuesday Tools On Purpose at My Business On Purpose Podcast.
Discover the strategic importance of Key Person Insurance for business owners and gain practical insights to fortify your business journey!
Are you working IN your business or ON your business? Do you have all of the foundational elements that will liberate you from the business chaos? Take the assessment to find out which areas you can grow and improve on.
Take our Healthy Owner Business Assessment HERE ➡️ https://bit.ly/healthypatrice
Contact Info:
Sam Wheeler, State Farm Agent
Cell Number: (502) 753-9833
Office Number: (502) 459-9700
sam@planwithsam.com
www.planwithsam.com
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LISTEN to the Business On Purpose Podcast HERE ➡️ https://podcasts.apple.com/us/podcast/my-business-on-purpose/id969222210
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Aren’t there better ways to accomplish your Vision than by writing it down and just simply looking at it? In short, nope! But let’s talk about that today.
Thomas Joyner with Business on Purpose here, thanks so much for listening.
Let me introduce you to Eli Hanneman. Now, call me a geek…whatever you want to do. But Eli Hanneman is 20 years old, and from Lahaina, Hawaii. I’m a surfing nerd and follow the professional surfing tour called the CT or Championship Tour. Eli has been a prodigy since he was 12 years old. Everyone knew he was going to be the next great Hawaiian surfer. But, when his professional career started at 17 he limped along and basically was stuck in the minor leagues for the past 3 years…until a month ago…. HE finally qualified.
That day he posted a video to his social media. It’s a video of the Note app on his phone dating back to May 22 of 2022. The date he decided to start writing down his vision and keeping it in front of him regularly. Every morning he woke up, and wrote down the date and the simple vision of I WILL QUALIFY in all caps. He did the same thing every single day, reviewed his vision until this past week he was able to write down, I QUALIFIED!!! He did it.
That is the power of reviewing this thing? It’s motivation and focus. It’s keeping the important things in front of you and not getting distracted by the noise. It’s pushing through frustrations and setbacks. And keeping what matters always at the forefront of your mind.
So, if I were sitting down next to you and asked you, pull up your vision. What would you have to pull up? Would you answer, “Oh, I’ve got it in my head?” Sorry, but that’s not good enough.
If I pulled one of your team members aside and asked them, “Where are you guys headed as a business in the next 1-3 years?” How would they respond? How much detail could they come up with other than just some dry, bland, maybe even catchy rally cry?
Your vision should be regularly reviewed as a team. By regularly, what I mean and what we recommend is a minimum of 6 times a year.
“What, 6 times a year?” Yes, 6 times a year. You want it to roll of their tongues and to get to the point that the team begins to roll their eyes as you read it over. And yes you heard that right, as you read it over! It needs to be written down to the point that you can hold yourself accountable to it, as well.
Here’s the danger of NOT doing this.
You end up somewhere you don’t want to be.
Author and pastor Dwight L Moody was famously quoted as saying, “Our greatest fear should not be of failure, but of succeeding at things that don’t matter!”
Let me read that again, “Our greatest fear should not be of failure, but of succeeding at things that don’t matter!”
What a profound and powerful thing to say!
That’s what Vision does. It sets your sights on things that matter. And is failure an option? Absolutely! It’s scary to write something down that you could fail at. And, ultimately, that’s why I think most people don’t do it. It’s easier to not know what you were targeting and not know if you failed than to get specific and then to chase after it.
It’s exposing and tough!
But what’s the possible alternative? Getting to the finish line and realizing you succeeded at something that doesn’t matter or something you didn’t want in the first place.
So put some time on your calendar if you haven’t already. Write the Vision down. Dive into what you want for your family and the freedom from work. Dive into financials and your products and services you offer. Walk through your ORG chart and your client avatar and then finish with culture. Who do you want to be as a business?
Man if that doesn't fire you up and make you want to get running after it then keep working on it until it does!
And then once you finish, put it on the calendar 6 times in the next year to pull it up and review the progress. Like Eli Hanneman, the power is in looking at it day after day after day and reminding yourself that success in things that matter is worth working for!
I hope that makes sense today and is something that you will put the work in on. As always, if we can help, head on over to mybusinessonpurpose.com and reach out. We’d love to help!
Join Patrice Miles, BOP Business Coach, and Paul Stafford, Apex Strategic CPAs, as they unravel the strategic brilliance of "Pass-Through Entity Tax" on the latest episode of Tuesday Tools On Purpose at My Business On Purpose Podcast.
Explore how this powerful tax strategy can revolutionize your business operations and elevate your financial success. Tune in for expert insights, success stories, and actionable steps to transform your business with purpose and intention.
Are you working IN your business or ON your business? Do you have all of the foundational elements that will liberate you from the business chaos? Take the assessment to find out which areas you can grow and improve on.
Take our Healthy Owner Business Assessment HERE ➡️ https://bit.ly/healthypatrice
Contact Info:
Paul Stafford, Apex Strategic CPAs
paul@apexstrategic.cpa
phone number: 502 386 2205
SIGN UP for our Newsletter HERE ➡️ https://www.boproadmap.com/newsletter
For blogs and updates, visit our site HERE ➡️ https://www.mybusinessonpurpose.com/blog/
LISTEN to the Business On Purpose Podcast HERE ➡️ https://podcasts.apple.com/us/podcast/my-business-on-purpose/id969222210
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I’ve heard it said that 96% of businesses will not see their tenth birthday.
A study conducted by the Exit Planning Institute reveals 30% of those businesses that survive will make it through their 2nd generation.
Of what little remains, only 12% of the very limited 2nd generation businesses will make it through the 3rd generation.
Business is hard. Regardless of product, regardless of industry, regardless of market, leadership, and sustainability; business is hard.
A modern refrain among owners and leaders is that “nobody wants to work anymore”.
Older generations look down the pathway of a younger lineage and sense a mood of apathy and lack of resolve.
We then begin to conjecture as to why “nobody wants to work anymore” and begin unwrapping and applying the band-aids of bygone solutions that worked in the past hoping desperately for the tried-and-true to spur renewed action into the future.
And then they don’t.
In a culture of significant fluctuation and innovation, it is the older generation (this author being one) that will need to confess modern blind spots and inspire adjustments in our leadership to begin mobilizing a younger into their own accountability and leadership.
There are four blind spots in particular that paralyze a business in the posture of a hail-mary-like hope; fingers crossed that the next silver bullet is just around the corner.
The “Purpose” Blind Spot
Culturally, a business will pay enthusiastic lip service to the needed purpose directions of any business (written vision story, mission statement, and unique core values).
We host workshops to identify purpose and statistically take the beautifully captured binders that we have created and sit them on the shelves for years while lamenting that “we have no aim”.
A common blind spot for most business falls under a common myth, “If we can nail the right brand then everything will be alright.”
We confuse brand (the perception of what exists) as purpose (the reason for which a thing exists).
For a business to have clarity, arguably the number one retainage tool for both employees and customers, it must first radically commit to writing out three elements of purpose.
First, a clarifying vision story is a detailed snapshot of the future of the business in at least seven categories (term of the vision, family & freedom, financial, product, team, customer, and culture).
Second, a power-packed, less than 10-word, memorizable mission statement tells the rest of us why (not how) you are headed towards the vision you articulated.
Third, a unique set of 3 to 5 core values (not respect, integrity, excellence…those are common values) that serve as our lone filters for cordless decision-making.
The “People” Blind Spot
Global sports are obsessed with superstars. If you research the organizations that are at the top tiers of any sport you will not just find the one or two superstars that garner network highlights.
Instead, you will consistently find tens or hundreds of others who help to set the stage for the superstars to perform.
Take away the laundry person within the sports team and even Lebron James looks silly walking out on the court in smelly, unkept clothes.
The second blind spot says, “If we can just hire the right person, then everything will be alright.”
Pinning your hopes on one talent has historically led to an arrogance-fueled downfall.
Counteracting the people's blind spot requires a system that trains every single person in the organization rather than one talent coming from the outside.
No one person can ever carry an organization; when it does it typically marks the beginning of the end. History is not in favor.
The “Process” Blind Spot
With the millennial sunrise of the internet, an entire new world of snake-oil sales people were hatched.
Every industry in the world is now graced with the opportunity to find new marketing specialist in their field where for just a few thousand a month you will be ushered into a hidden world of magic leads and effortless sales.
Equally as full are the graves of those marketing ideas that never formed.
The third blind spot that stimies opportunities for new business is the exasperated myth declaring, “If we can just find the silver bullet for marketing, then everything will be alright.”
Marketing is not magic or aspiration. Marketing is a process.
Marketing only works when the process of finding new audiences and new customers is written, followed, tracked, reviewed, adjusted, and repeated…over and over and over again.
Marketing is more about repetition than hope.
The “Profit” Blind Spot
Finally, we’ve been conditioned to believe that “sales solves everything.”
Without sales, there is no fuel, but without marketing, administration, and operations there is no spine to hold the weight of sales.
The fourth myth naively insists, “If we can just make more sales then everything will be alright.”
Sales doesn’t equal profit; healthy systems equal profit.
You want to find and retain talent? You want to grow profit without having to skyrocket revenue?
Stop subscribing to the ultimate blind spot thinking that your product is not your product.
Your PROCESS is your product.
Scott Beebe is the founder of Business On Purpose (mybusinessonpurpose.com) and speaker for the AEC industry and author of the book Let Your Business Burn: Stop Putting Out Fires, Discover Purpose, and Build a Business That Matters. Business On Purpose works with business owners to articulate purpose, people, process, and profit to liberate owners from chaos and make time for what matters most.
In about a year from now, Business On Purpose will celebrate its 10-year anniversary.
The statistics range, but it has been said 96% of businesses never see their 10th birthday.
When milestones and thresholds are crossed over questions begin peppering your inbox searching for the “secret to your success” as if there is a singular ingredient that concocted the cake that now stands in the display.
It may be worth noting that success is not a given destination and instead is a manufactured line that we cross of our own making.
Ashley and I have been married since 1998 and while we celebrate the miles we have traveled together, we know that that are another 50 years yet to explore and the path we laid in those early years is not representative of the path we actually took.
I once read a quote by Seth Godin saying, “I am an overnight success and it only took me 14 years to get here.”
Father Richard Rohr remarked, “This journey is a spiral and never a straight line”.
When asked to share our story and background it is crucial that we begin with, “mine is a fragmented blueprint…not a linear set of logical lines.”
In the chaos of life there are curbs along the side of the road that can and will act as a rudder for the ship of your life while navigating the open seas of your daily reality. In the spirit of Anne Dillard, you have the agency for those rudders to be “willed, faked, and so brought into being.”
There are four filters that we have willed and faked guiding our decision making, influencing our investment of resources, and shaping our worldview.
Generosity
Intentionality
Togetherness
Perspective
The rudder of generosity ensures that we are at least confronted with the tough decision to forego the consumption of some resources for our own pleasure and instead joyfully share those with others, with no expectation of expressed gratitude in return.
The emotional labor of intentionality works to will meaning into mundane daily activities. We can choose to wake and “make the donuts”, or we can choose to feed others with whimsy and joy! Both actions are the same, proactive intentionality infuses a premeditation about what you are trying to cause brings significant motivational increase to everyone influenced.
The focus of togetherness offers a powerful alternative in a society riddled with the ammunition of isolation. Instead of more time alone, we need better time alone and observant time when we are with others. Distraction is disrupting a disjointedly disagreeable culture unnecessarily disgracing an otherwise distinguished relationship. The focus of togetherness helps to disengage the tragedy of isolation.
Finally, the overlook of perspective allows us to take in and understand the sweeping geography that surrounds us. Worldviews, faiths, convictions, doctrines, rituals, formalities, and codes all seem a little less crazy when we are able to ride the hot air ballon of perspective above the fracas and with a safe distance from the heat of emotions that whips a cultural fever.
Coolheadedness has space to breathe on the hill of perspective.
These four values (generosity, intentionality, togetherness, and perspective) have helped provide lucidity in the spiral and fragmented blueprint for the short breathe of our life. These four are the four that emerged for us and are likely different than the values that emerge for you.
Everything seems a straight line when admired from the rearview, but the spiral of your future will help uncover the boundaries of your decisions. The moment you have it figured out the line curves again.
Looking back on the spiral of your life, what principles have guided your decisions? If chaos is the prevailing principle, today is a great day to make a different choice…an intentional choice.
Join Patrice Miles, BOP Business Coach, as she interviews Conner Fennell, BOP Intern at My Business on Purpose Podcast- Tuesday Tools On Purpose.
Discover Conner's experiences, the hiring process, DISC test insights, tasks for BOP, and how this internship is shaping his goals. Don't miss this valuable internship discussion!
Are you working IN your business or ON your business? Do you have all of the foundational elements that will liberate you from the business chaos? Take the assessment to find out which areas you can grow and improve on.
Take our Healthy Owner Business Assessment HERE ➡️ https://bit.ly/healthypatrice
SIGN UP for our Newsletter HERE ➡️ https://www.boproadmap.com/newsletter
For blogs and updates, visit our site HERE ➡️ https://www.mybusinessonpurpose.com/blog/
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Join Patrice Miles (BOP Business Coach) and Jessie Barber (BOP Client Connection Director) as they share essential tips on hiring interns at My Business on Purpose Podcast- Tuesday Tools On Purpose.
Learn the hiring process, overcoming obstacles, internship length, finding the right candidate, compensation, onboarding, and communication.
Are you working IN your business or ON your business? Do you have all of the foundational elements that will liberate you from the business chaos? Take the assessment to find out which areas you can grow and improve on.
Take our Healthy Owner Business Assessment HERE ➡️ https://bit.ly/healthypatrice
SIGN UP for our Newsletter HERE ➡️ https://www.boproadmap.com/newsletter
For blogs and updates, visit our site HERE ➡️ https://www.mybusinessonpurpose.com/blog/
LISTEN to the Business On Purpose Podcast HERE ➡️ https://podcasts.apple.com/us/podcast/my-business-on-purpose/id969222210
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