Most Small Business Owners dream of having a geographic footprint all over a certain geography because we assume that broader reach means broader influence and broader profits.
Of course it is not always true.
Are thinking about expanding your business across the street, across the State, across the Country, or across the Ocean? I sat down with two Small Business Owners who were discussing their experience with expansion and I documented the discussion narrowing it down to two primary take-a-ways.
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